The WFF Watch Industry sustainability research by WatchPro
Patek Philippe, Rolex, Audemars Piguet and Chopard have come bottom in a jewellery and watch brand sustainability study by the WWF (World Wide Fund for Nature).
WWF, a non-governmental organisation that works in the field of wilderness preservation and the reduction of human impact on the environment, is based in Switzerland, but did not pull any punches on its assessment on how some of the country’s biggest brands have conducted themselves when it comes to transparency and sustainability.
The report focuses on the supply chain of jewellery and watch brands, particularly the source of precious metals, and appears to have been stonewalled by the big three privately owned watch businesses when it comes to transparency over the provenance of its materials….Read the full WatchPro article here
We have permitted ourselves to place CB watches in the visionary column because they are produced with a circular supply chain and because CB transparently communicates its supply chain set-up as well as a sustainability score for each model through a dedicated sustainability report.
CB watches are the proof that the industry can work in a more virtuous way.
Read the CB01 GMT sustainability report here
